Why We Do…

Consumers typically have minimal knowledge of the origination and path that their food supply and all agriculture travels to reach a final destination of nourishment on a physical, emotional and/or psychological plane.

Have you ever thought how much the average consumer spends on agricultural products during a lifetime? Food, clothing, “greenery”, and the multitude of products purchased to sustain and improve our lives are all agricultural products. We need to be informed consumers.

New York is a major agricultural producer, and we must fill the educational void so that our citizens know and understand the system that sustains them. In this age of technology and rapid information flow, we must not allow others to feed us misinformation or open ourselves to a future we may not understand or control.

Knowledge of agriculture and all it encompasses will create a stronger infrastructure that will be an enabling force for ALL.